Holiday perks more common with women entrepreneurs, says American Express

A survey of 1000 small businesses shows that women-led firms are nicer to employees during the holidays.

A Holiday Pulse survey of 1,000 small businesses released today by American Express Open found some intriguing gender-based differences among entrepreneurs this holiday season.

  • 46% of female entrepreneurs will buy gifts for employees, compared to 38% of male entrepreneurs
  • More than half (56%) of women-owned small businesses will give bonuses to employees vs. 43% for male entrepreneurs
  • Slightly more women-owned firms (57%)  will host a holiday party, compared to 50% for their male counterparts
  • Female entrepreneurs are also gearing for growth. The survey reported that 82% of female-led firms see growth as the top priority for their businesses in the year ahead, compared to 76% for male-owned businesses.

Small businesses were more united than divided about how to celebrate the holidays over all:

  • 53% are hosting a party, with the average planned expense chiming in at $2,100
  • 42% are giving gifts
  • 22% are not giving any type of employee gift or bonus
  • 69% are giving something to clients—on average, the client gift budget rings in at just over $5000.

Get the full report from American Express here.

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