A Holiday Pulse survey of 1,000 small businesses released today by American Express Open found some intriguing gender-based differences among entrepreneurs this holiday season.
- 46% of female entrepreneurs will buy gifts for employees, compared to 38% of male entrepreneurs
- More than half (56%) of women-owned small businesses will give bonuses to employees vs. 43% for male entrepreneurs
- Slightly more women-owned firms (57%) will host a holiday party, compared to 50% for their male counterparts
- Female entrepreneurs are also gearing for growth. The survey reported that 82% of female-led firms see growth as the top priority for their businesses in the year ahead, compared to 76% for male-owned businesses.
Small businesses were more united than divided about how to celebrate the holidays over all:
- 53% are hosting a party, with the average planned expense chiming in at $2,100
- 42% are giving gifts
- 22% are not giving any type of employee gift or bonus
- 69% are giving something to clients—on average, the client gift budget rings in at just over $5000.
Get the full report from American Express here.
