What did you eat for breakfast today?
Actually, I haven’t eaten yet. I just finished Crossfit and am going to have a grassfed whey and gelatin protein shake with coconut oil.
What’s your workout?
I do Crossfit about three times a week. On other days, it varies. If time permits I try and do other cardio, sometimes running, sometimes yoga. (Editor’s Note: Amy is a former Crossfit trainer.)
Why do you do and why does it matter to YOU?
We adults wouldn’t have half the health issues we have if we hadn’t started using deodorants with a lot of chemicals at an early age.
We got that stuff so early, in middle school. I want to educate so that we can change the next generation.
People need to think about it early and teach their children. It would change everything. My main goal is educating people, to make change.
What’s your “entrepreneurial superpower?”
Marketing and creativity.
What’s on your phone home screen?
Right now? A picture of my little boy in his basketball uniform. But it’s not always that picture. I rotate pictures of my kids, my son and two daughters.
What do you love about being an entrepreneur?
I love the drive and exciting passion about our company’s mission and culture. I really love the freedom that I have to do and create what I want to.
Who is the entrepreneur you admire most right now?
Why Ingrid?
Her mission is to empower women in business and make a huge impact by the year 2020! She has been through it all! From working in a high level position with Dell, to building wildly successful and some devastatingly unsuccessful ventures—in the midst of men telling her she did not have what it took. She is real and transparent and I’m on board and in full support.
What’s the BEST and the WORST thing about being an entrepreneur while also being female?
The best thing is the freedom and time to plan my own schedule and attend my children’s events without question or permission.
The worst: I do feel intimidation from men.
I have been told several times I could not do it or do not have what it takes to be a CEO.
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Typically that message comes from the men–not the women I surround myself with. Does not sound much different from the old playground days. Women are just so much more supportive from my experience.
Do you think male entrepreneurs are “different” from female entrepreneurs?
Yes. We think differently.
Knowing what consumers want is huge and comes easily in most markets for women
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because the demographic and target market is largely comprised of women.
Let’s face it, women make the majority of the purchasing decisions from groceries andpersonal care to household items and even to cars.
What the best advice you ever got, and from whom?
Always go with your gut!
Amy Cazin’s Primal Pit Paste, and all other Go Primal Products, are available here. Follow Primal on Twitter at @primalpitpaste! (Editor’s note: this week marks the third anniversary of Go Primal, Amy Cazin’s young company. She’s offering a lot of cool offers from her web site–go get ’em! She’s also at WholeFoods and a number of natural grocers.)
