Michelle Norris: Paleo top founder-chef on the instinct for change

Michelle Norris is one of the biggest, if not the biggest, entrepreneur behind the Paleo movement. She founded the largest event in Paleo, Paleo f(x), plus Instinct Catering and a number of category-redefining, high growth enterprises. Find out how she...

Crop Profile PhotoWhat did you eat for breakfast today?

Eggs, bacon, ham, fruit, grilled vegetables. All Paleo, of course.

What’s your workout?

Lifting weights, resistance training, and my favorite—using ARXFit equipment at our gym, Efficient Exercise.

Brittani by the roses.
Brittani by the roses.

What’s on your phone home screen?

A picture of my sweet girl, Brittani. She passed away 6 years ago, beginning of May. 3 days before her 23rd birthday and 1 week before her college graduation. She makes me smile.


What do you love about being an entrepreneur?

Everything. I love working with the people I choose, and want to work with those who share the same vision and passion for what we do so that I’m able to see that vision come to fruition, year after year.

933917_10202928292507983_513515956_nWhy does what you do it matter to you?

I have a passion for educating people about taking control of their health and understanding it’s not only their right but their responsibility to take control of it.

I love seeing people getting healthy and realizing this is not hard and it is sustainable, forever. I saw a need for what we do and made a choice to fill that need.  Get educated, get healthy #GEGH.

What’s your “entrepreneurial superpower”—your go-to strength?

Michelle - Keith Top 50 VIP IDL DInnerI’m a born networker and event planner. I have a knack for not only bringing people together but creating the right event to bring them altogether in.

Who is the entrepreneur you admire most right now?

Darren Hardy

Why Darren?

He has changed my life dramatically. He inspired me to change the way I look at and operate all of my businesses. I was never really concerned about making money, only concerned about changing people’s lives.

Getting to see Darren speak in person, he helped me understand that it was okay to make money and in fact, if I made more money, I could change more lives and effect more people’s lives. This has created financial freedom for us that also helped us employ more people, changing other people’s lives in a way that I never even thought about being able to do. I’m forever grateful.

What’s the best and worst thing about being an entrepreneur while also being female?

The best thing is being able to wear stilettos on stage! The worst thing is often being misunderstood.

Do you think male entrepreneurs are “different” from female entrepreneurs?

I think they are different. They often don’t see things the way women do. That’s not necessarily bad, but it’s not always a good thing. Women bring a certain reality to the boardroom that sometimes men lack. Tweet this! They don’t always have the barriers or obstacles that many of us have had, so our perspectives can be very different. They also tend to be less emotional about things than women are and that’s not necessarily bad, but it’s also not always a good thing, either. Depending on the business, it could be very bad for men not to be emotionally invested. Some things are not always and only about the bottom line. Tweet this!

What the best advice you ever got, and from whom?

1st – See above for Darren Hardy

2nd – “Level 10 Leaders don’t care about reputation; they care about character. They are people of character. It’s about who they are when no one’s watching. They are always in tune with their mindset. They set their day in the right direction by setting their mind right. It’s the most important thing they do. Because their mindset leads to actions, actions leads to habits, which ultimately lead to happiness and destiny. You won’t allow your happenings to have influence over your mindset or joy. And everything you do or say will impact people in some way. That is being a Level 10 Leader.” —Logan Stout

Connect with Michelle Norris through her annual mega-event, Paleo f(x), every April in Austin.

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