I have always worked in sales or customer service. It’s something I have always excelled at. One day I woke up and realized I was really good at my job, and decided I didn’t want to work for other people any longer. I wanted a career, something that I could grow with and really mold into whatever I wanted. The first month for Bikini Luxe went better than expected. I worked long hours at my tiny dining room table hand-writing shipping labels and trying to learn the ins and outs of the swimwear industry in the middle of the night via Google. Now we’ve got warehouse space, employees all over the world, and have had over five million impressions on our Pinterest boards. Time flies when you’re having fun!
What do you see for your future?
“Global Domination one bikini at a time” is a phrase I particularly like.
How can we help your business?
I love to meet new people and make great connections, and finding like-minded people—especially women mentors—in this industry is difficult.
What did you eat for breakfast today?
There is this lovely hole-in-the-wall Cuban bakery right around the corner from the office, so I get empenadas and a cortadito on a daily basis. They make the coffee just to my liking every day, too. It’s something I look forward to every morning!
Do you work out?
I enjoy being active in fun ways, such as playing tennis, kayaking through Oleta State Park, or jumping into a beach volleyball match. The process of going to a gym and waiting around while people take mirror selfies in front of the squat rack and is not really my thing. My attention span isn’t that long.
It’s definitely motivational, and I am glued to my phone, so seeing it every few minutes serves as a quick reminder. You can see it here: http://imgur.com/pVR5EZk
Tell us about a success you had or a mistake you overcame?
I took success for granted. About 6 months into the business, Google did an algorithm update, and we found we had lost fifty percent of our business overnight. It was a stunning reminder that no matter how hard you work, a small change can affect things in an extreme way. But it was a great lesson, and marketing and growth diversity is now the name of the game. Not just relying on search engines, but instead being proactive and always looking for new and creative ways to grow the business vertically.
What do you love about being an entrepreneur?
Setting personal and business goals and smashing them. There’s something new and interesting to learn every single day. There’s never a dull moment.
What about your business matters most deeply to you? How does it engage your values?
Customer service is the number one priority at Bikini Luxe. Our goal is to set ourselves apart from other online retailers by listening to our customers and not only reacting to their needs, but also being proactive. It’s the small details sometimes that really matter.
What would you say is your “entrepreneurial superpower?”
Thinking things through and making an informed decision. I am not an impulsive person.
Who is the entrepreneur you admire most right now?
She’s recently been on the front cover of Forbes. She took something that women use on a daily basis and improved on it. Peace of mind is priceless.
What’s the best and the worst thing about being an entrepreneur, as a woman?
Working on Bikini Luxe for the last two years has really taught me a lot. I feel more educated on how business works in general, and being able to push it to become whatever I want is exciting. My only complaint is that I am constantly mistaken as being everything but the entrepreneur! I get asked if I am the stylist, model, rep, assistant, etc. all the time. Being a friendly, fresh-faced female in this industry definitely confuses people.