Does your business have a purpose? If you’re the entrepreneur, it can be hard to tell.
When we female entrepreneurs are looking for the core identity or purpose of our businesses, it hard to separate the symptom of our purpose—like great design—from the core purpose—like emotional intelligence. Or the function of our business–like financial prosperity–from the from the form of our business.
Being great at programming or pastry or public relations can look like a purpose, when it’s really just a symptom of the purpose that motivated it.
Simon Sinek in book Finding Your Why makes it seem simple—like all brilliant thinkers. He suggests that what your company does is the outer circle of purpose. He calls that the “what.” Then, inside of that, is how you do it—the processes and systems that make it happen. He calls that level the “how” of your business. And finally, the innermost circle of all, is why you do it–that’s the purpose.
What do Microsoft and Apple have in common? A lot–when you look at the what’s and the how’s.
But the why’s are very different. Whereas Steve Jobs sought to free people to be their creative themselves, you might say Bill Gates wanted to make it easier to access reliable information. With his foundation, he is still pursuing at an impressive level giving the world access to the information it needs to be healthy.
And Apple? PPursuinggiving people the tools to free their creative spirit, from music to laptops. It would not be an extreme leap for us if Apple came out with an electronic art canvas tool. But for Microsoft, that would be “weird.” Yet it would not be “odd” for Microsoft to come out with a type of Wikipedia. It’s all in the “why.”
If you had infinite products or services to give to the world, what would the first 10 look like?
- Write down 10 things you’d like to do as a new enterprise–products, services, anything. Do it! Are you writing yet?
- Look at that list. Look again. Notice anything?
Shining through 100% of your ideas is the bright, beating sun of your purpose. Let us know what you came up with!