What do you love about being an entrepreneur?
Having the freedom to control what I want to do and who I want to work with. As well as being able to stay out of the politics of the industry by promoting and living in a positive environment. I choose who to surround myself with—and I choose good people and honest leaders.
I do what I do because I love to make people happy. With my background in psychology, it has made me a natural at handling the various personalities of working with all types of people and understanding what they want.
I started my company by accident. I didn’t know I would have a consulting and planning company; I was good at design and planning and, after doing it for fun for a few years, I realized I could actually make a living by doing something I loved doing. It was a service that is definitely needed in the industry.
Who is the entrepreneur you admire most right now?
Steve Jobs—I love his story, how he started, and how he never gave up. He changed the world and the way we live and communicate today.
My business would be pretty impossible without all of the Apple products we use. The ever-changing technology has helped me grow in business and globally.
What’s your “entrepreneurial superpower”—your go-to strength?
My niche is patience and communication. With my background in psychology I have the ability to listen and create a plan for others with very little direction. I am able to over-deliver expectations.
What’s the best and the worst thing about being an entrepreneur while also being female?
The best thing is that I am independent and do not have to rely on a man for survival or money!
The worst thing is being treated like a dumb blonde until I have the opportunity to work with someone; then they realize I am a ball of knowledge in my field.
Do you think male entrepreneurs are “different” from female entrepreneurs?
Not really; we all have great ideas and we all make mistakes and learn from them.
What the best advice you ever got, and from whom?
Do what you know and know what you do. (Jay Qualls, Celebrity Cake Designer)