Lital Leshem Redefines Roles For Women as The Co-Founder of Reporty

Lital Leshem is the co-founder of Reporty, and she thrives in a male-dominated industry and is our featured Israeli Female Entrepreneur, thanks to WEACT.

The most important thing in business is the Human presence. I believe that if we have a motivated strong teams who believe in the product we make – the sky is the limit. I’m a people’s person in my job and in my life.




For Lital Leshem, business is about motivating people.  As a featured speaker in the WEACT Conference, she is our featured Israeli Female Entrepreneur.

What did you eat for breakfast?

For breakfast I usually drink hot chocolate with something sweet (:

What’s your favorite sport or exercise?

For Routine exercise I love to do kickboxing, it combines high pulse and great music! But my real addiction is diving in the summer, and skiing in the winter.

What picture is on your phone’s home screen?

Aurora Borealis in Alaska – It’s one of my dreams to get there

What inspired you to start your business? Where did you start and where are you now?

Before I joined the “business world” I had been in the IDF for many years, in the operational field, the role, I felt had a big meaning and a lot of influence on people’s lives. When I left the army one of my biggest fears was that I wouldn’t be able to find a job that would have as much of an impact. Until I met Amir, my partner, who is by himself a big inspiration for me.

He told me about his idea of changing the way people interact with the different emergency authorities and I knew right away that this is a project I want to be part of.

We founded Reporty in order to change people’s sense of security and make all the communication in extreme situations more efficient and effective. So at the end of the day people will feel more secure and lives will be saved. And what is more meaningful than that?

We started as a good idea that became achievable when we recruited our first founding round of 1.5 million dollars from former prime minister Mr. Ehud Barak,and got more and more realistic when we developed our first POC technology and implemented it for a pilot in one of the biggest cities in Israel.

Now (3 years later) we just finished our second founding round 6.15 million dollars we have 22 employees in our main office in Tel Aviv, and just opened an American branch.
We are currently working in the US market Asia and Europe- and aiming to create a global standard for the public safety industry.

What do you see for your future?

That’s a good question – my sincere answer is that I don’t really know, I’m trying to maximize “life in the present”. My ambition is that Reporty will keep growing and really make a change of the current situation in emergency events.

What about your business matters most deeply to you? How does it engage your values?

The most important thing in the business is the Human presence. I believe that if we have a motivated strong teams who believe in the product we make – the sky is the limit. I’m a people’s person in my job and in my life.


Tell us a success story about funding your business.

I think our success story is our investor himself, the fact that Mr. Ehud Barak “Mr. Security” some will say decided to invest in our company with all of his knowledge and experience must say that we have some potential. (:

What do you see as challenges for you and your business? What are some opportunities?

A female entrepreneurial in the HLS industry is not something you run into a lot, and like any other thing that is different or not usual it attracts attention for the good and for the bad. For the business I think it has more advantages than disadvantages. When a girl walks in to a meeting full of guys something in the dynamics and tension changes.

Tell us a story about a success in your business or a mistake you overcame?

A few months ago we participated in the largest competition for startup innovation in Israel. I was the company’s representative.

And the first phase included a 3 min pitch in front of opinion leaders in the startup community. I came with a lot of confidence and when I finished the pitch one of the judges got up and said that if I was on the stage of the competition he would have disqualified me but because he really likes and believes in the company’s idea he will sit with me personally and give me the right feedback.
A long story short – I won the competition and me and that judge became very good friends.

What do you love about being an entrepreneur?

I love seeing how something you believe in and build from scratch grows in to a real operating system adopted by many people who actually use it and it affects their lives.
I love the fact that I have real influence on the products development and formulation. It gives me a lot of satisfaction.


Who is the entrepreneur you admire most right now? Why does s/he inspire you?

I would have to say Amir Elichai my partner and the company’s CEO Is one of the people I’ve learned so much from and I’m learning all the time. I draw a lot of inspiration from him

What would you say is your “entrepreneurial superpower?

I would probably say my intuition.

Most of the decisions I made with my “gut” turned out to be quite right (:

What’s the best and the worst thing about being a female founder?

The best thing is that I feel I am doing a big thing and it makes me feel confident and satisfied. The worst thing? Tough question… probably the lack of time for other important thing in life like family.

What is the best advice you ever got, and from whom?

The best advice I ever got was from my dad. He is the answer to any dilemma or decision I have to make. The best advice he ever gave me was to dare, never be afraid to take risks and jump to deep water.

Connect with Lital Leshem of Reporty


WEACT is dedicated to supporting Female Entrepreneurs and building an equal opportunity ecosystem.

This content was curated through WEACT and the first annual Israeli Women Entrepreneurs Delegation to The Silicon Valley.

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